Houlihan Lawrence teams up with imageSurge to provide innovative and interactive touchscreen technology to Armonk, Larchmont, Scarsdale and White Plains storefronts
NEW YORK, August 21, 2013 – Continuing to revolutionize the real estate experience for its customers, Houlihan Lawrence has teamed up with technology firm imageSurge to launch the next generation of touch screen technology in four of their Westchester storefronts. A representation of their pioneering approach to technology, Houlihan Lawrence is the first brokerage in their three counties to unveil this proprietary technology with the window already in place in their Scarsdale office while the Armonk, Larchmont and White Plains offices will go live in upcoming weeks.
“This advanced, interactive technology represents the next steps in a consumer-controlled real estate experience,” said Chris Meyers, COO of Houlihan Lawrence. “The community is now able to engage with our storefronts in a more meaningful way. We made the decision to install this innovative technology as a part of our ongoing commitment to provide customers with the most up-to-date information, technology and service available.”
Designed specifically for the real estate industry, The Interactive Real Estate Storefront™ transforms the store window into a highly visual dynamic platform that attracts street-side attention. The display’s features allow passersby to search through Houlihan Lawrence listings, view property detail pages with photos and maps and even scan the listing agent’s contact information with QR codes. These displays provide consumers with yet another channel for accessing Houlihan Lawrence’s data-driven insights and locale expertise right at their fingertips.
"The retail storefront is the marketing gateway for any retailer whose business involves capturing the street-level consumer, and yet cardboard and plastic still dominate this medium”, said Ilya Alshine, Founder and CEO, imageSurge. “Houlihan Lawrence’s selection of imageSurge technology for its offices is a valued endorsement of The Interactive Real Estate Storefront as the industry standard for window interactivity."
About Houlihan Lawrence
Houlihan Lawrence is the largest area broker serving Westchester, Putnam and Dutchess counties, and the 17th largest independent realtor nationwide. Founded in 1888, the company has 25 offices and over 1000 agents. Houlihan Lawrence offers specialization in several key areas: Luxury Country Properties reaches beyond the local marketplace to attract discerning buyers from around the world; Global Relocation partners closely with local Fortune 1000 companies to provide full-service relocation assistance; Houlihan Lawrence Project Marketing works exclusively with and for developers of single-family and multi-family projects; Commercial Real Estate Group provides the full spectrum services to owners, purchasers and tenants of commercial land and property.
About imageSurge, Inc.
imageSurge empowers real estate companies with digital signage and interactive display solutions that transform ordinary storefront windows into dynamic visual platforms. Its Interactive Real Estate Storefront™ solution enables companies to publish listings and custom content in real-time, while allowing consumers to view and search listings—all from the storefront window. Based in Boston, imageSurge is a preferred vendor of the Leading Real Estate Companies of the World® network. For more information, visit www.imageSurge.com.
# # #