On Monday, Tarrytown’s Hudson Harbor was thumping with loud music and teaming with horses, fancy cars and 13 white-gowned brides.
What might appear to be some strange mass wedding, was really the work of Jill Imbrogno, owner of JKFlashy Makeup Service. With the collaboration of numerous entrepreneurs, she coordinated what she called, “one of the most unique photo shoots in advertising history.”
Imbrogno and Ricky Restiano, owner of Ricky Restiano Photography in Bronxville, put a call out on Facebook asking for real women to pose as brides for a luxurious day of getting made up and strutting their stuff through the Hudson Homes complex. Filling out the scene with food, dresses and ambiance were a ton of area businesses who would be able to showcase their goods and expertise in the campaign as well.
"I never dreamed of the overwhelming support we received to create this special event,” Imbrogno said.
This is the second annual campaign of its kind (the first was at a mansion in Harrison) and Imbrogno, who said she has a "habit of going BIG," certainly topped herself this time.
The participants had taken over the lofty Hudson Harbor Club House, where, against the backdrop of loud dance music from DJ Jimmy Dee of White Plains, brides were getting dressed, buffed and glittered as they nibbled on buffet fare and just waited for the next round of shooting.
Imbrogno was brimming with energy and she was all smiles and long eyelashes, just like her bevvy of brides.
The place was swarming with gorgeous brides, some of whom used Imbrogno for their own weddings, and everyone pulling strings behind the scenes: five makeup artists, four photographers, three hair stylists from Salon Posh in Mamaroneck, the DJ, event coordinator Luxe Evets, Video from Strictly Video in New Rochelle and PR from Creative, Concepts and Connections in Bronxville.
Dresses came care of Fontana Bridal Salon in Greenwich, the Rolls Royce and stretch limo from Silver Star Limousine in Yonkers, Scarsdale's La Renaissance Bakery was responsible for the baked goods and wedding cakes, catering came from Westchester Burger in White Plains, and finally horses from Jerry Iodice.
The crew used the so-called Westchester Dream Home, a fully appointed Carriage House nearby, along with the grounds and Club House.
The end result of the ad campaign will not be released until February 7 at Westchester Magazine’s Unveiled Bridal Show at the VIP Country Club. And the icing on the cake: One lucky bride-to-be will receive a free wedding.