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Community Corner

Market Positioning for New Businesses

orkshop Leader: Deedie Domenicali, SCORE Mentor

Starting your own business?

Learn how to develop the Marketing Positioning that will help you communicate your product or service for maximum effect!

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Have you determined who your customers will be and what your business offers them that’s different from your competitors? If you’re thinking about starting your own business, positioning your product or service right from the beginning is essential to help you maintain your focus, make smart decisions, and create compelling marketing materials–especially your website. To develop your positioning, you will learn how to define your target market, write a succinct description of what you are offering, identify your unique selling position (what makes you different from your competitors), and determine the emotional end benefit you deliver to your target market. SCORE mentors will be on hand to assist you in this process, both during and after the workshop. To ensure we can provide hands on assistance during the class, enrollment is limited to 8 participants–so sign up early!

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