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Opening Recpetion

SCARSDALE, NEW YORK




ART GALLERY




PRESENTS Anna Marie Magagna











“The Art of Fashion: From Bendel’s and Beyond” September 19




– November 2, 2013.











        Madelyn




Jordon Fine Art





is pleased to present the first solo exhibition of original fashion




illustrations by acclaimed New York




artist, Anna Marie Magagna entitled Fashion




as Art: The Bendel Years and Beyond
from September 19 – November 2, 2013. An




opening reception will be held Thursday, September 19, 2013 from 6-8PM. The




artist will be present and the public is invited.  Previews and private showings are by




appointment only.

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       A highlight of the exhibition will be over 25




original fashion illustrations, created from late 1969 to the 1990’s.  As a young artist Anna Marie Magagna was




discovered by the American retail groundbreaker, Geraldine Stutz, then




President of Henri Bendel in New York City. 




Stutz, selected Magagna to be the exclusive artist for Bendel’s from




1969 to the early 1970’s.  This proved to




be a revolutionary moment in fashion history-- when the “look” changed in




Europe from elegant to edgy.  Stutz, a




fashion innovator, recognized the shift and with Magagna’s fashion illustrations




in the New York Times, abruptly changed the look of Bendel from cool, lovely,




sophisticated and elegant to savvy, smart and edgy elegance.











       Magagna’s drawings interpret fashion designs by




Stephen Burrows, Sonia Rykiel, Jean Muir, Zandra Rhodes and others.  For example, there are two illustrations of




Burrow’s dress for Henri Bendel, "Empire




Waist with Eyelit Cutouts (Jacket in Hand Over Shoulder)
(frontal view)" and "Empire Waist Dress with Eyelit Cutouts




(Jacket On)
(profile view)." It is evident that Magagna has a natural feel




for the way dress fabric moves on the human body.  These specific designs were published in the




New York Times during the popularity of the famous Studio 54 discoteque, which




Burrows frequented.  In the drawing with




the Jacket Draped Over the Shoulder




one can see the impression of the leg in the foreground as the model walks




towards us. You can feel her walking right off the paper into your space. The




model is staring straight at us in both renderings of this dress to engage us,




bringing us into her world while creating a desire to purchase this dress so we




can be as elegant and hip as her personification.

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       Magagna’s fashion illustrations were recently




exhibited in the exhibition at The Museum of the City of New York “Stephen




Burrows: When Fashion Danced,” the first major examination of the early work of




the designer.  











       Beyond fashion, the artist’s book illustrations




include Pearl S. Buck’s “Christmas Miniature” and “Little Men and Little Women”




by Grossett and Dunlap, among many others. 




Previous




exhibitions include the National Gallery of Art in Washington, D.C. and the New




York Historical Society’s “Two Hundred Years of American Illustration.”











       A versatile artist for more than 40 years, Anna




Marie was academically trained at Marywood University in Fine Arts and Drama in




Pennsylvania and continued her studies at the Art Students League and the




School of Visual Arts in New York.











       She




served on the faculty of the Pratt Institute, Marist




College, the Newark School of Fine and Industrial Art and Parsons




School of Design and for the past 10 years has become an International Portrait




Artist.

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